Launching GHD’s Limited Edition Collection

<p class="rteBlock">For the launch of its limited-edition Iced Luxe collection, GHD Hair wanted a campaign as bold as the products themselves. Wülfe Company brought the concept to life at Bondi, transforming the iconic ocean pools into a frozen spectacle. The result was a striking creative moment that captured attention, amplified the limited-edition story, and positioned GHD at the cutting edge of beauty and fashion culture.</p>

<p class="rteBlock">Wülfe Company delivered the creative campaign for GHD Hair’s Iced Luxe collection, shaping the launch narrative, producing campaign content, and creating a bold visual concept that reimagined Bondi’s iconic pools as a frozen stage for the brand’s limited-edition release.</p>