Launching Mooloolaba's Highest Dining Destination

Launch campaign for Sully's Rooftop, the signature dining destination atop Avani Mooloolaba Beach Hotel.

OVERVIEW

Developed by KPAT, Sully's Rooftop was conceived as the signature hospitality offering atop Avani Mooloolaba Beach Hotel, bringing elevated dining, panoramic coastal views, and a new level of rooftop hospitality to the Sunshine Coast. Positioned high above Mooloolaba Beach, the venue quickly became one of the region's most anticipated openings. Wülfe partnered with KPAT to support the launch through creative direction and content creation, helping shape the visual story of the venue before opening. Through a carefully crafted suite of launch assets, we captured the atmosphere, energy, and destination appeal of Sully's Rooftop, building anticipation around a hospitality experience designed to become a new icon on the Sunshine Coast.

SCOPE

Wülfe delivered creative direction, content creation, and strategic campaign support for the launch of Sully's Rooftop. Working alongside KPAT, our role focused on developing a suite of visual assets that communicated the venue's elevated dining experience, coastal setting, and destination appeal ahead of opening.

TESTIMONIAL

"Certainly the reason I would recommend Wülfe is that we don't have to babysit them and they never fail to deliver. We're really good at developing and running hotels, but communicating with the everyday consumer in the marketplace is not our skill set and we found that Wülfe was the right option for us. Certainly, the quality of product we've always got out of Wülfe has been exemplary, but I think their ability to move really quickly is a strength. I couldn't recommend them enough." - Kenneth Wagner, Director of KPAT Hotels & Pubs