Launching a Sustainable Garden Innovation

<p class="rteBlock">Mort &amp; Co, Australia’s largest privately-owned feedlot, applied a circular economy model to innovate an eco-friendly fertiliser designed for the home garden. To take this new product to market, Wülfe Company was engaged to create a campaign that would cut through a crowded space with impact and originality. From bold messaging to disruptive creative, our approach highlighted sustainability in a fresh and accessible way, positioning the Garden Range as a pioneering step for Mort &amp; Co in connecting with everyday consumers.</p>

<p class="rteBlock">Wülfe Company launched Mort &amp; Co’s Garden Range with a fully integrated campaign, spanning FOOH 3D modelling, out-of-home activations, publication rollouts, influencer engagement, social management, content creation, and paid media. The result was a bold market entry that combined sustainability with standout storytelling.</p>

<p class="rteBlock">&quot;The Wülfe team always pushes our ideas further, bringing fresh thinking that turns good campaigns into great ones. From the Lawn of Fame competition to the Sam Kekovich campaign, they’ve helped us create some of our most impactful and memorable work. They take the time to understand our brand and values, then deliver ideas we’d never reach on our own.&quot;</p><br><p class="rteBlock">- Marita Ramia, Marketing Manager</p>