Beef Up Australia

<p class="rteBlock">Mort &amp; Co partnered with Australian icon Sam Kekovich to launch Beef Up Australia, a campaign designed to reinvigorate the nation’s love for real food. Wülfe Company developed a cut-through creative concept that encouraged audiences to “swap your social feed for a real feed,” blending Sam’s trademark humour with bold storytelling. The result was a campaign that not only captured attention but also reinforced Mort &amp; Co’s position as a leading voice in the beef industry.</p>

<p class="rteBlock">Wülfe Company delivered the full creative development for Mort &amp; Co’s Beef Up Australia campaign, from concept and messaging through to production and rollout. Partnering with Sam Kekovich, we shaped a bold narrative, produced campaign assets, and crafted a cut-through promotional video that brought humour, impact, and national attention to Mort &amp; Co’s brand.</p>

<p class="rteBlock">&quot;The Wülfe team always pushes our ideas further, bringing fresh thinking that turns good campaigns into great ones. From the Lawn of Fame competition to the <span style="text-decoration:underline"><a type="url" href="https://www.wulfemarketing.com/mort-co-x-sam-kekovich" target="_blank" data-runtime-url="https://www.wulfemarketing.com/mort-co-x-sam-kekovich">Sam Kekovich</a></span> campaign, they’ve helped us create some of our most impactful and memorable work. They take the time to understand our brand and values, then deliver ideas we’d never reach on our own.&quot;</p><br><p class="rteBlock">- Marita Ramia, Marketing Manager</p>