The Gold Coast Deserves Better Hair Growth

Launch campaign for Australia’s leading hair growth specialists at Pacific Fair

OVERVIEW

Regen by Gro, part of Australia’s leading network of hair growth specialists, launched their new clinic at Pacific Fair on the Gold Coast with Wülfe Company as their creative partner. Tasked with driving awareness and engagement for the opening, we designed a campaign that blended influencer partnerships, bold CGI-led out-of-home, and a strategic mix of organic and paid channels. By integrating content creation, CRM, and email marketing into a unified approach, the campaign positioned Regen by Gro as a premium destination for hair restoration, delivering both impact and visibility in a competitive market.

SCOPE

Wülfe Company delivered the full launch campaign for Regen by Gro at Pacific Fair, bringing together influencer partnerships, content creation, and bold digital activations. From CGI-led out-of-home to CRM and email marketing, we built an integrated strategy that combined organic and paid channels to generate awareness, drive foot traffic, and position Regen by Gro as a leader in hair growth innovation on the Gold Coast.

TESTIMONIAL

"Wülfe is a marketing manager's dream. Their team is incredible to work with. They presented concepts I would never have thought of, and the entire executive team at Gro Clinics loved every part of it! They didn't require any hand holding when taking on anything, they met deadlines, the whole campaign was a breeze. If you're looking for killer creative and amazing strategy, Wülfe’s where it's at." - Kate Radely, Head of Marketing at Gro Clinics