Reviving a Townsville Icon
Rebrand, website, and launch campaign for The Metropole, a historic landmark brought back to life with a modern edge.
OVERVIEW
<p class="rteBlock">The Metropole is a heritage icon in Townsville, reimagined as a vibrant hospitality and lifestyle destination. Wülfe Company was tasked with developing a new identity and digital presence that honoured its legacy while positioning it as a modern-day landmark. From branding through to campaign launch, our work captured the energy of the precinct’s revival and created momentum with the local community.</p>
SCOPE
<p class="rteBlock">Wülfe Company delivered a full rebrand, website, and launch campaign for The Metropole. To mark the reopening, we produced a high-energy campaign featuring Shannon Noll, blending cultural relevance with entertainment to reconnect The Metropole with Townsville and beyond. The result was a campaign that celebrated heritage while driving renewed excitement for the venue’s future.</p>
TESTIMONIAL
<p class="rteBlock">"Certainly the reason I would recommend Wülfe is that we don't have to babysit them and they never fail to deliver.</p><br><p class="rteBlock">We're really good at developing and running hotels, but communicating with the everyday consumer in the marketplace is not our skill set and we found that Wülfe was the right option for us. </p><br><p class="rteBlock">Certainly, the quality of product we've always got out of Wülfe has been exemplary, but I think their ability to move really quickly is a strength. </p><br><p class="rteBlock">I couldn't recommend them enough."</p><br><p class="rteBlock">- Kenneth Wagner, Director of KPAT Hotels & Pubs</p>
