Building a Brand to Match the Work

A new brand, website and suite of collateral for Sydney-based XCEL, specialists in commercial carpentry and mass timber.

OVERVIEW
<p class="rteBlock">XCEL is a Sydney-based specialist construction group delivering commercial carpentry and mass timber across complex, high-detail projects. As the business evolved, its brand needed to better reflect the precision, capability and ambition behind the work.</p><br><p class="rteBlock">Wülfe developed a new identity, website and suite of supporting collateral designed to give XCEL a sharper, more considered presence, one that feels as technically resolved as the projects they deliver.</p>
SCOPE
<p class="rteBlock">The scope spanned brand strategy and identity, website design and development, and a suite of supporting collateral - creating one cohesive system across every key touchpoint.</p>
TESTIMONIAL
<p class="rteBlock">&quot;We couldn&#x27;t be any happier with the outcome of the website and rebrand. The team are super energetic, responsive and highly professional. Thanks again, Team Wulfe!&quot;</p><p class="rteBlock">- Jesse Burns, Director</p>

PROJECT INDEX

Belmore Street

Belmore Street

Sydney Fish Market

Sydney Fish Market

The Cutaway

The Cutaway

Fagan Park

Fagan Park

Lane Cove

Lane Cove

Macquaire University

Macquarie University

Oakhill College

Oakhill College

White Bay

White Bay